Our Process
WHAT IS
Event Marketing?
Event marketing is using your event as a content factory to elevate your brand year-round while also promoting your next event.
Most organizations capture content without a plan, so when the event ends, the momentum dies. We change that by planning before the event, capturing with intention during it, and deploying content after to build influence and drive growth.
Whether your event is 4 months away or 2 days away, we can get started. The timeline just changes how we approach our three step process.
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STEP 1. STRATEGY
What are your goals?
As an event planner/organizer, there is no worse feeling than, after an event, realizing all the content you captured doesn’t align with your organization’s goals, values, or style. This is why we start with strategy. We help you define your goals and translate them into a plan that ensures we capture what matters and, after the event, you know exactly how all the marketing material will be used to promote the next event and your organization as a whole. With events, you don’t get a do-over, so you need to be as prepared as possible when the day arrives.
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STEP 2. IT'S SHOWTIME!
The day of the event
We could be filming interviews for testimonials in a highlight video, live-streaming your presentations, taking complimentary headshots for guests, or photographing speakers for same-day social media posts. There are endless capturing possibilities on event day.
Everything we capture meets the highest quality standards and aligns with the style and brand guidelines we've defined together. You can trust that we'll be the least stressful part of your day, and once the event wraps, we immediately begin turning that content into marketing that promotes your next event and your organization as a whole.
STEP 3. PUBLISHING & PROMOTING
The formula for constant growth
We create and publish the marketing campaigns we strategized together to keep momentum high and your community engaged to take your desired action. This can start as early as during your event. We optimize all digital aspects: copywriting, social media, design, video editing, you name it. You have a full marketing team behind your brand creating momentum for your organization and upcoming events using our range of services to promote and reach your defined goal.
ARE YOU READY
to get started?
Whether your event is months away or just around the corner, we can help you capture it with intention and turn it into marketing that drives ticket sales, builds influence, and elevates your brand as a leader in your industry. Let's talk about your event and how we can help you reach your goals. Fill out the form below and we'll be in touch. (Nicole, the form will need to be the same that is on the “Contact us” page but that might need some tweaking when we get to it.