*All tools discussed are linked at the bottom of the blog. Video production among service-based businesses has skyrocketed in the last few years. In 2016, only 61% of businesses used video for marketing. By 2018 that jumped to 81%, and it's hovered between 85% and 91% every year since, with adoption hitting 91% in 2026. To show up as the thought leader you are in your field, you have to increase your scale. Show up more often, and make sure every time you do, you're deliveri

*Written as a guest blog for Vista Consulting Team The Question A colleague of mine is at the beginning of his business’s marketing journey. We’ve been working through some of the initial aspects of a few marketing campaigns he is developing. Naturally, the topic of Video Production came up: “Is it worth the investment?” “Am I supposed to be putting myself on camera?”, etc. At one point, he hit the nail on the head with the most important question: “How should I be thinking

When deciding whether or not to attend an event, even if it’s one they’ve attended before, everyone asks themselves the same question: "Is this going to be worth it?" In the event marketing space, every piece of content we create needs to get ahead of that question within the first few seconds. Graphic design, photography, mass email marketing, it should all be addressing that problem. Today, I want to focus on one particular creative solution that I think solves this problem