Why your brand needs a video series and how to start one (on your own)
- Nathan Velasquez
- 32 minutes ago
- 3 min read
*All tools discussed are linked at the bottom of the blog.
Video production among service-based businesses has skyrocketed in the last few years. In 2016, only 61% of businesses used video for marketing. By 2018 that jumped to 81%, and it's hovered between 85% and 91% every year since, with adoption hitting 91% in 2026.
To show up as the thought leader you are in your field, you have to increase your scale. Show up more often, and make sure every time you do, you're delivering fresh information that makes you the obvious choice for the people who need your help.
Whether you've hired a video production company, you have someone in-house, or you're the owner filming yourself, the process is the same. Here's the framework to publish videos that build your brand the right way.
How often should I show up?
Publish at least one video a week. That's the minimum cadence to move the needle. Keep each video between 30 and 90 seconds, and rotate three content types: informing your audience about what you offer, educating your ideal client on shifts that affect them in your industry, and storytelling that shows your company's culture.
How do I create these videos?
Don't overthink the production. Your phone is enough. Pick a pain point your ideal client faces and film yourself talking about it for no more than 90 seconds. You don't need to go deep on any single video, because you can always make more. Skip the fancy editing too: download CapCut, add auto-captions, and you're ready to post.
If your business requires you to present at conferences or client sessions, have at least one presentation filmed every six months. Those settings are perfect for capturing high-quality footage you can use as your series. Those bring the added benefit of building your audience's confidence, because people see you're already trusted enough to be brought into other organizations.
Where do I post these videos?
Post to four platforms: LinkedIn, Instagram, Facebook, and TikTok. If that feels daunting, start with the one where your business already has the most engaged network, and add the others over the next few weeks.
My ask for you
Post one video this week. Just get started. Video is to businesses today what websites were in the mid-2000s. If you don't have it, your competitors are eating up the competition with theirs.
What to do when you start succeeding
Higher quality videos convert more clients. Once you've got momentum, it's time to level up your production quality. By the end of month two, your sales process should feel easier and more people in your network should be taking interest. That is a good signal to invest.
When you're comfortable filming yourself, bring on an editor to polish the videos with music, visual calls to action, and strong hooks at the start. From there, hire a videographer with professional camera equipment. On average, one day of filming will get you three to six months of content, depending on how you script it.
In closing
At Foxtale, we believe anyone can create videos that build their business. If you want help with scripting, filming, editing, or publishing on social media, we hope you'll keep us in mind!
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